The number of impressions, hits and sales for the Lottery Calculator dropped after the big Powerball jackpot in April, but the conversion rates seem to be remaining stable.
As with last month, I’m posting the numbers as conversion rates for the year to date.
Data
| Jan | Feb | Mar | Apr | May | Jun | |
|---|---|---|---|---|---|---|
| Impressions | 60 | 300 | 700 | 3000 | 12000 | 4500 |
| Hits | 11 | 19 | 14 | 24 | 99 | 52 |
| Outclicks | 1 | 3 | 5 | 9 | 31 | 17 |
| Buy | 1 | 1 | 1 | 3 | 8 | 4 |
Conversion Rates
| Jan | Feb | Mar | Apr | May | Jun | |
|---|---|---|---|---|---|---|
| Imp->Hits | 18.33% | 1.33% | 2.00% | 0.80% | 0.83% | 1.16% |
| Hits->Outclk | 9.09% | 15.79% | 35.71% | 37.50% | 31.31% | 32.69% |
| Outclk->Buy | 100% | 33.33% | 20.00% | 33.33% | 25.81% | 23.53% |
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